Noise

Noise is offering a complement and alternative to prediction markets by allowing traders to place bets on what topics will retain relevance online over time. These so-called “attention markets” combine elements of Google Trends and existing predictions markets to gauge which “brands, trends, and narratives” have continuing cultural cache.

Seed Round: $7.10M

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What is Noise

Noise is a trading platform for relevance: who and what the internet is paying attention to. Users long and short contracts on trends, brands, and ideas. Trading activity produces prices, and those prices help produce an objective measure of cultural relevance.

Prices on Noise come from two signals: data and trading. The former works similar to Google Trends for social media. Noise aggregates mentions, interactions, and growth metrics from several platforms, including X, into a comparable metric on how much attention a trend is receiving. That data anchors the market as a reference point, not a direct price feed. Actual prices emerge from trading activity.

The result is a market that combines attention with forward-looking markets. Does that combination actually produce valuable information? The first tests came from crypto.