Novig

Novig is a platform that functions as a peer-to-peer (P2P) sports prediction exchange.

Seed Round: $1.75M

Series A Round: $18M

Series B Round: $75M

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What is Novig

Novig is a modern sports prediction market and trading platform that operates as a peer-to-peer exchange. It eliminates the traditional sportsbook "vig" (house edge), offering commission-free or zero-vig betting for users. Bettors trade directly against each other rather than against the house, resulting in fairer and often significantly better odds.

The platform covers major sports including NBA, NFL, soccer, UFC, tennis, and more, with pre-match and live markets. Novig uses a sweepstakes-style model with virtual currencies — Novig Coins for free play and Novig Cash for redeemable prizes. This approach allows broader availability across many U.S. states (often 40+), bypassing some traditional gambling restrictions.

The app emphasizes transparency, user-driven pricing via an order-book system, and a trader-friendly experience. Founded in 2021, Novig positions itself as America's leading sports trading app, with a growing user base and recent major funding rounds.