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Basic Attention Token (BAT)

ICO

We propose the BAT as a token of exchange in a secure, anonymous, opt-in advertising system based in the browser and the mobile app webview. The BAT system provides:

  • Users: strong privacy and security when viewing advertisements, improved relevance and performance, and a share of tokens.
  • Publishers: improved revenue, better reporting, and less fraud.
  • Advertisers: less expensive customer attention, less fraud, and better attribution.
  • IMPORTANT: By investing in this business you agree to our Disclaimer. All information including our rating, is provided merely for informational purposes. CryptoTotem does not provide investment advice.

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    Overview

    Project industryMarketing & Advertising
    Product typeCryptocurrency
    FoundedUnited States
    Genesis date2017-05-29

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    What is Basic Attention Token

    Digital advertising is broken. The marketplace for online advertising, once dominated by advertisers, publishers and users, has become overrun by “middleman” ad exchanges, audience segmentation, complicated behavioral and cross-device user tracking, and opaque cross-party sharing through data management platforms. Users face unprecedented levels of malvertisements and privacy violations. Mobile advertising results in as much as $23 per month in data charges on the average user’s data plan, slow page loads, and as much as 21% less battery life. In response, over 600 million mobile devices and desktops (globally) employ ad blocking software and this number is growing. Traditional publishers have lost approximately 66% of their revenue over the past decade, adjusted for inflation. Publishers face falling revenue, users feel increasingly violated, and advertisers’ ability to assess effectiveness is diminished. The solution is a decentralized, transparent digital ad exchange based on Blockchain. The first component is Brave, a fast, open source, privacy-focused browser that blocks third party ads and trackers, and builds in a ledger system that measures user attention to reward publishers accordingly.

    Brave will now introduce BAT (Basic Attention Token), a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers. We see BAT and associated technologies as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy.

    Details

    Public sales: May 31, 2017 - May 31, 2017
    Token supply: 1,000,000,000 BAT
    Raised: 15,000,000 USD

    Legal

    Blockchain Platform: Ethereum

    Token info

    Ticker: BAT
    Type: Utility-token
    Token standard: ERC20
    Token price in USD: 1 BAT= 0.036 USD
    Accepted currencies: ETH
    Token distribution:
    Tokens available for crowdsale: 70%
    The BAT development: 20%
    User growth pool: 10%

    Project team

    Brendan Eich
    Brendan Eich
    Founder, Vision, Strategy
    Brendan Eich twitter
    Brian Bondy
    Brian Bondy
    Co-Founder, Browser, Engineering Lead
    Brian Bondy twitter
    Yan Zhu
    Yan Zhu
    Security & Privacy Engineering
    Yan Zhu twitter
    Scott Locklin
    Scott Locklin
    BAT Smart Contracts & Economics
    Bradley Richter
    Bradley Richter
    Brand & Interaction Design
    Catherine Corre
    Catherine Corre
    Communications
    Brian Brown
    Brian Brown
    Go-to-Market
    Marshall Rose
    Marshall Rose
    Ledger & Wallet Systems
    Brian Johnson
    Brian Johnson
    Electron & Chromium, Integrations
    Aubrey Keus
    Aubrey Keus
    Automation & Wallet Systems
    Luke Mulks
    Luke Mulks
    Ad-Tech Expert
    Ben Livshits
    Ben Livshits
    Imperial College, previously

    Social media

    Basic Attention Token web-siteBasic Attention Token RedditBasic Attention Token MediumBasic Attention Token TelegramBasic Attention Token TwitterBasic Attention Token Slack

    User rating:

    5/5 ( 1 )
    0

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