Basic Attention Token (BAT)
We propose the BAT as a token of exchange in a secure, anonymous, opt-in advertising system based in the browser and the mobile app webview. The BAT system provides:
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What is Basic Attention Token
Digital advertising is broken. The marketplace for online advertising, once dominated by advertisers, publishers and users, has become overrun by “middleman” ad exchanges, audience segmentation, complicated behavioral and cross-device user tracking, and opaque cross-party sharing through data management platforms. Users face unprecedented levels of malvertisements and privacy violations. Mobile advertising results in as much as $23 per month in data charges on the average user’s data plan, slow page loads, and as much as 21% less battery life. In response, over 600 million mobile devices and desktops (globally) employ ad blocking software and this number is growing. Traditional publishers have lost approximately 66% of their revenue over the past decade, adjusted for inflation. Publishers face falling revenue, users feel increasingly violated, and advertisers’ ability to assess effectiveness is diminished. The solution is a decentralized, transparent digital ad exchange based on Blockchain. The first component is Brave, a fast, open source, privacy-focused browser that blocks third party ads and trackers, and builds in a ledger system that measures user attention to reward publishers accordingly.
Brave will now introduce BAT (Basic Attention Token), a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers. We see BAT and associated technologies as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy.
DetailsPublic sales: May 31, 2017 - May 31, 2017
Token supply: 1,000,000,000 BAT
Raised: 15,000,000 USD
LegalBlockchain Platform: Ethereum
Token infoTicker: BAT
Token standard: ERC20
Token price in USD: 1 BAT= 0.036 USD
Accepted currencies: ETH
Tokens available for crowdsale: 70%
The BAT development: 20%
User growth pool: 10%