Bidooh is a digital advertising platform, making Outdoor advertising available to any user. Bidooh makes it simple to manage digital screen advertising anywhere in real-time.
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What is Bidooh
10 things you need to know about Bidooh
Our vision for Bidooh is to revolutionize and democratize the $34.8bn4 out-of-home advertising industry. By creating a truly flexible, immediate, measurable selfservice platform and open digital screen network, advertisers and media agencies of all sizes will plan and place their adverts through Bidooh.
By making it available to all advertisers, with no minimum commitment, Bidooh will unlock a new customer base. These potential advertisers are currently unable to use outdoor advertising.
Due to the open nature of the network, media owners can add their own existing or new screens to the Bidooh platform and generate new revenues from our existing advertisers. For complete transparency, the Bidooh platform will be auditable on the blockchain. Removing a reliance on trust, delayed or inaccurate reporting, this open digital ledger will be truly revolutionary.
How billboard advertising works
Billboard advertising is one of the oldest ways to advertise. You will most probably see outdoor advertising posters of all sizes on your way to work, in a shopping center, at airports, train and bus stations.
Billboard advertising is known as “Out-of-Home” or OOH while the digital billboard market is called “Digital-out-of-Home” or DOOH when it’s using digital screens to show the advertising.
It is still considered one of the most impactful advertising methods for broadcast advertising.
How Bidooh works
Bidooh is an end to end solution that makes digital billboard advertising simple and accessible.
Any advertiser can simply download the app or visit the portal, create an advert, choose a location, set a budget and hit the Publish button. Their advert then goes through a lightning-fast approval process and is uploaded to their selected screen in real-time.
It’s like Google Adwords for the digital billboard world.
Screen owners simply plug in one of our Bidooh boxes to their existing screens to become a part of a global network. Advertisers and media agencies can access and publish adverts on those screens within seconds of joining.
DetailsPre-sales: Oct 01, 2018 - Oct 31, 2018
Public sales: Nov 01, 2018 - Dec 31, 2018
Pre-sale token supply: 126 000 000 000 DOOH
Token supply: 126 000 000 000 DOOH
Soft cap: 5,000,000 USD
Hard cap: 25,000,000 USD
Raised: 3,335,033 USD
LegalCountry limitations: Excluding U.S. & China
Registration country: Gibraltar
Registration year: 2017
Office address: Warren Bruce Court, Warren Bruce Road, Trafford Park, Manchester M17 1LB
Token infoTicker: DOOH
Token standard: ERC20
Token price in USD: 1 DOOH = 0.0005 USD
Accepted currencies: BTC, ETH, LTC, XLM
15% bonus in Pre-Sale
70% - Token Sale
15% - Bidooh's Team & Advisors
15% - Reserve
38.9% - Screen Acquisition
28.1% - Development
20.5% - Operational Costs
12.5% - Sales & Marketing
DOOH token smart contract created based on Ethereums ERC20 standard
Video support - 10 second intervals.
Advertiser iOS app released.
Prototyping Ethereum blockchain / Bidooh platform integration initiation - Impressions (Advert displays stored to the blockchain).
Launch token trading on cryptocurrency exchanges
Advertiser Android app released
Clothing brand recognition targeting
Blockchain implementation & integration with Bidooh platform completion
Blockchain / Bidooh implementation beta release
Blockchain / Bidooh released into production
iOS & Android SDKs for billboard proximity detection to target adverts based on public social media feed posts
VLive video broadcast
SnapPay - Purchase at screen
Vehicle recognition-based targeting for large format outdoor screens
Real-time machine-learning based automated bidding