Cros (CROS)

Cros, an in-game advertising platform, enables developers to monetise their games and advertisers to reach players across mobile devices, PCs, consoles and in-game meta universes with ads that are part of the gameplay experience.

Whitepaper

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Interest lvl

NA

Updated: Oct 11, 2024

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User Rating

Medium

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Ticker

CROS

Type

Utility-token

Token standard

ERC-20

Launchpads

Daomaker GameFi Tenset

What is Cros

The gaming ecosystem is expected to witness meteoric growth to be a multi-trillion-dollar economy, with advertising and commerce fueling this growth. Yet, most of the popular gaming platforms have no infrastructure or standards for advertising and consumer economy except for custom built in-game economy.

This is where CROS comes in, we are building the infrastructure technology layer to connect game developers with advertisers, in a fully decentralized and automated process.

Cros primarily provides cutting-edge technology infrastructure for gaming platforms and brands to power advertising and the consumer economy. Similar to how Shopify has built the eCommerce infrastructure to enable brands to sell to customers.

Cros is a distributed platform and apps built on an open protocol and using blockchain smart contracts. It is being built by the engineering leaders from Google Microsoft, Cisco, and others, who have a vision of building an open, better, and transparent advertising network connecting all gaming platforms.

The $CROS token performs four different useful functions: Betting, Verification, Management and Payments. Cros revenue is generated by showing in-game adverts such as Google, Meta, TikTok, etc. Advertising revenue is shared between Cros, game developers and players.

Utility of $CROS :

• Players and game developers to generate ad revenue
• Advertisers paying for advertising with $CROS tokens to get discounts and cashback
• Community, investors and partners to participate in the management of Cros
• Validators to verify ad impressions in the Cros L2 chain