MIRL (MIRL)

MIRL is a next-generation web3 fashion brand empowering creators and the FashionFi economy. The MIRL ecosystem will support, empower, curate and create the next generation of fashion brands via the MIRL incubator governed by our DAO.

Whitepaper Onepager

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What is MIRL

MIRL is the first decentralized fashion brand born in the metaverse. MIRL is exclusively focused on fashion - a craft that has been overlooked by new crafts - 3d arts, illustrations, mixed media - crafts that look like a great product market fit for sitting in a decentralized wallet.

MIRL hopes to build web3's first brand, first fashion community, first fashion incubator and solve problems such as fast fashion wastage, exploitation of emerging designers, unprovable scarcity and the life long debate between whether fashion helps people fit in, or stand out.