Lens Protocol

What is Lens Protocol

As a user-owned and open social graph that makes building a Web3 social platform easy, Lens Protocol has familiar social media functions like personal profiles, commenting, resharing a post, and more. But unlike Web2 social media of the past, Lens Protocol, which was founded in February this year, is powered by NFTs, so users own and control all of their content.

Profile NFTs are the main premise of the Lens Protocol. These dynamic NFTs are composable, non-custodial and permissionless. Individual addresses can own profile NFTs, an address can have multiple profile NFTs, and a profile NFT can be owned and run by a DAO via a multisig wallet.

When users follow someone, they’re granted a “follow NFT.” Each of these has a unique token ID that comes with innate rarity and utility. These unique traits can be used to limit voting to their most loyal fans in governance snapshots. They can even be traded on an open market.

Launched on Polygon Mumbai, Lens Protocol is designed to put power back into the hands of the community. It provides a user- and creator-first foundation for any application to plug into and gives people full ownership over their profile, content – including how to monetize – and relationships with their community.